DESIGNING A SEARCH ENGINE FRIENDLY SITE...

Today's topic is something that we get asked quite often and the straight answer is that designing a search engine friendly web site is definitely not difficult or complicated

Here are a few essential ingredients and guidelines that you should adhere to if you want to raise those all-important search engine rankings

Here are 2 basic elements that you will almost certainly need to begin with:

Web Designer
Content Developer

If you have already been through the process of hiring a web designer one of the key ingredients is keeping in constant communication between the graphic designer and content developer to ensure that the site architecture is not an afterthought

Your site must be visually appealing to visitors as well as having the content necessary to allure and appeal to the search engines

Whether you are hiring externally or building your web site in-house you will want to ensure that the design element i.e. the look and feel of the site matches closely with the message that you want to portray

This is where a specialist content developer working in tandem with your web designer will come into his or her own by giving your site the clear messages that you will want to have on each product or service page

In doing so, the search engines will rank your site higher which in turn will increase visitor traffic to your web site

So as long as you create a site that is easy for the visitor to navigate through, that looks good and gives your visitors what they are looking for you will be encouraging visitors to stay longer and to come back often

In real terms what this means is that your visitor to sale ratio is likely to be much higher than would otherwise be the case

Designing a search engine friendly web site is certainly not difficult but it is time consuming and as long as you are prepared to be methodical in your approach and create unique, interesting, well-written content you will be rewarded with high search engine rankings and better sales conversion ratios

Of course, if you have neither the time nor the resources or indeed the expertise to create your own search engine friendly web sites, then Loyal-e is here to help!

Until next time...